Vision Media Local are an authorised media partner of a number of shopping centres around the UK, offering local independent companies the opportunity to promote their business on plasma screens located within the shopping complex.
The giant LED displays, situated in captive audience food courts or positioned at the entrance to the shopping centre, provide the advertiser with immense impact on the viewing audience.
Achieving dynamic engagement with your audience
The screens provide advertisers the opportunity for timely animation or live action to impact their customers as they consider where, and on what, to spend their money.
Digital screens in this environment provide advertisers with a host of exciting possibilities.
It’s an opportunity to plug the communications gap where shoppers have arrived intent on spending their money. Strong branding reaches those still deciding which stores to visit and which brands to choose. Special offers, powerfully executed, deliver ‘claw back’ with shoppers who’ve arrived with their minds made up. And new product launches and seasonal promotions transform every screen into a shop window. Whichever approach you take, the VML creative team has unique expertise in creating and producing advertising content for the shopping centre environment.
With a hugely diverse audience of ABC1 adults, advertisers can target their markets at specific times of day. For example, mums with pushchairs favour mornings and early afternoon; teens are evenly weighted throughout the day; on weekdays business professionals appear mostly in the 12 - 2pm window and evenings; and men with wives and families feature during the weekend hot spots.
You can communicate with savvy achievers and ambitious fun lovers, with cultured connoisseurs and middle-of-the-road traditionalists. And you can reach them by day part and on those days of the week when they're present in shopping centres in the highest proportions.
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