Windsor Associates offer advertising within Tesco food stores where local independent businesses can promote their goods or services to thousands of local shoppers in their own area. As few people have to go far for their groceries you purely target people in your immediate area.
Your service is offered by way of a business card-style advertisement detailing what you have to offer to a Tesco customer and would typically include some sort of incentive for that shopper to come to you rather than your competitors. The cards are available in-store, through the dispenser which is located near the shopping checkouts or customer service area.
The customer takes the card from the dispenser, and instructions are on the back asking them to bring the card to take up your offers.
We highly recommend that you put on the card: "Call now for this month's offer!” With this, the customer cannot take your offer for granted and it avoids becoming dull, as you are able to constantly change your offer as and when you like, even on the phone to a potential customer.
When a customer decides to take up your offer, they may present the card to you, so you then have a simple way to monitor the scheme's progress just by counting how many cards you've been given each week!
Where do we place it?
Your card will be positioned with the Tesco 'Savings Scheme' machine. This machine is incredibly popular with savers, and brings additional bonus traffic to where your advertising card is placed. If you had a choice of just a rack, or your card next to 'active traffic' each and every week, we are sure you would choose this. Masses of savings go into these machines nationally, and they are totally independent of your cardholder.
Our Maintenance Team visit each store at least every 15 working days to re-stock, maintain and clean the equipment giving you peace of mind that your advertisements are being checked on a regular basis.
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