TradePoint offers advertising within Focus DIY stores where local independent businesses can promote their products to thousands of local shoppers in their own area. Most people use stores in their local vicinity so you purely target people in your immediate area.
Your service is offered by way of a business card-style advertisement detailing what you have to offer to a Focus' customer, and typically would include some sort of incentive for that shopper to come to you, rather than your competitors. The cards are available in-store, through the dispenser which is typically located near the shopping checkouts or customer service area.
The customer takes the card from the dispenser, and instructions are on the back to bring the card to you to take up your offer of, for example, "10% off Dry Cleaning with this card.”
The customer presents the card to you as they take up the offer and you keep the card. You then have a simple way to monitor the scheme's progress - you just count how many cards you've been given each week! Where do we place it?
We place your business ads on the customer advertising board in-store where people can browse the 'For Sale' items that individuals are selling. This is a location which creates massive interest in store as it constantly changes as people sell their items.
Our Maintenance Team visit each site every 15 working days to re-stock, maintain and clean the equipment giving you peace of mind that your advertisements are being checked on a regular basis.
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